It’s also intriguing how the message of the new film hews so closely to another recent example of wokenomics, the Gillette ad “The Best Men Can Be”. The spot, which questions toxic prevailing ideas about masculinity, seems to share some thematic DNA with The Lego Movie 2. Our hero, Emmet (Chris Pratt), spends much of the story contending with a belief that he’s not grown-up or tough enough to be the “special best friend” (re: boyfriend) of the movie’s female lead, Lucy (Elizabeth Banks).

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